Investigation And Analysis Of Henan Shedian Wine Basketball Club Operations

Henan basketball has created a series of brilliant record, however, with Henan Renhe Basketball Clubflee Taiyuan, China is not only the highest level of professional basketball league CBA is not the Henanteam; And in2012, Henan team more NBL league is relegated from group A to group B, becomes lowestin the history of basketball in Henan. Henan basketball urgent rise. September2012, the acquisition ofHenan Henan Shedian wine basketball Corporation, which opened a new course of development. In thenext year, what kind of problems faced by Henan basketball Shedian wine in the team management,training, competition modalities? What changes were? What kind of highlights? What are the potentialproblems and what measures should be taken to deal with and so on. Based on this, the author of " HenanShedian wine Basketball Club Operations Investigation and Analysis " in the title, the above issuesin-depth analysis, the following conclusions:First, Henan basketball has created a series of brilliant record, and laid a good foundation for thedevelopment of Henan Shedian wine men’s basketball team. Henan Shedian wine men’s basketball club,the way the use of modern corporate system owned operations team, sound management, funds, targetedto open a new course of development.Second, at present, Henan Shedian wine Basketball Club in internal operations has also faced aseries of problems to be solved, including the operation of the main single market operations is notsufficient, there are obvious lack of quality players, the introduction of foreign aid is not enough, and soon, thus greatly limiting the team breakthrough in the CBA, NBL league.Third, Henan Shedian wine men’s basketball team is able to enter the CBA is also subject to theexternal environment, including whether the Chinese Basketball Association has " expansion program ", itsstrength is able to obtain rapid development and so on.Accordingly, I propose the following aspects of coping strategies:First, the body control departments should create a favorable environment for the team, not only toincrease decentralization efforts, to avoid acts of fame and fortune with the club; but also for the club tocreate a good environment and rich hardware platform athletics by promote the development of this team. Second, Shedian wine Basketball Club ’s marketing department should strengthen outreach at thesame time, considering the introduction of a number of investors, especially basketball team had beenoperating businesses. In this process, individual investors must be clear authority, benefit allocationcriteria, etc., to avoid the phenomenon of discord.Third, we should be able to hire professional managers of logistics services, personnel arrangements,marketing and other work professionally managed.Fourth, paid from other clubs digging two to three star players. Then in a wide range of promotionalactivities through television, newspapers, online media, thereby enhancing the strength of the team at thesame time, improve the team ’s visibility and influence to achieve the competitive level of the team and thecommercial benefits.