Interpretation Of Fans: Research On The Popularity Of "small Fresh Meat" Stars

Under the background of China’s entertainment industry, the speed of star changing has become faster and faster, the tough and grassroots stars are no longer popular. In the recent years, the fresh meat has become the most popular male star image. They represent the contemporary development in aesthetic standards and cultures; the powerful fan forces behind also predict the emergence of a new business model in the entertainment industry. In addition, the emergence of fresh meat star also reflects the change of the social and cultural development.The object of this paper is the male entertainment star group called little fresh meat. The full text is divided into five chapters. The study methods contain online participatory observation and text analysis. The contents include fresh meat star shape,fans behavior and psychology, the new fan economy and the social significance.The first chapter is about the shape of small fresh meat stars. This chapter analyzes the overall image and characteristics of the stars from three aspects: the film and television works,reality show works and micro-blog image. They are quiet and handsome without aggressive. They all have the characteristic of clean juvenile temperament. They also have a huge commercial value, which made them become popular quickly. They have cooperative relationship with their fans.The second chapter and the third chapter analyze the behavior and psychology of the little fresh meat star fans. The significance of a cultural phenomenon is not only the phenomenon itself, but also the effects to the audience and their understanding.The strength of fans is one of the most important features of the little fresh meat stars.To study the behavior and psychology of the fans can help us to understand the characteristics and connotations of this group, and even the social and cultural implications represented. These two chapters analyze the fans through the online participatory observation. The fans are more active and important for the career development of their idols. Among them, the female fans occupy the majority. On the basis of the study of fan behavior, this part analyzes the fans psychology from three aspects: group identity psychology, individual projection psychology, and female fans psychology through text analysis in order to explore the vitality and development momentum of the fresh meat stars.Chapter IV is about the fan economy of fresh meat star, It was found in the process of the previous study that the stars and fans have a close contact. Fans have strong economic power, which give birth to a new fan economic model. This chapter examines the economic model of the fans and explores the emerging economic patterns behind them to and understands the economic power of the fresh meat groups for the cultural and entertainment industry.The fifth chapter is about the social and cultural significance of fresh meat stars.This chapter analyzes reasons and significance of the emergence of this star group from the domestic fan culture development changes, "network era" audience growth,female consumer status and physical culture development.