The China-US Cultural Differences Impact On Cross-cultural Business Negotiation And Coping Strategy

The cross-culture business negotiation,also called the cross-cultural business communication is anegotiation process participated by two or more negotiators of different cultural backgrounds,in which bothsides achieve the agreement through communication and negotiation. Therefore,in order to take theinitiative in the China-US cross-cultural business negotiation and achieve the success,you must understandthe cultural differences between China and the United States,trying to reduce misunderstandings andfrictions in the process and avoid the failure of the business negotiation.The thesis is mainly divided into five parts:the first part is an introduction part; the second part mainlyintroduces the differences of China-US culture with some specific cases; the third part mainly adopts casesto argue the impression of cultural differences on the cross-cultural business negotiation based; in thefourth one we put forward some corresponding measures in the business negotiation to the differentcultures; the last part is the conclusion part.