| Cultural education has become an important topic in academia and continuous deepening. University campus slogan is a mirror of campus culture, plays an important role in guiding their thinking and understanding, values, behavior and so on. In the historical background and theoretical background of implementation of the party’s education policy and improve the effectiveness of ideological and political education. Study on campus slogan educational function, highlighting the function of the university campus slogan for the comprehensive development of human. It will be outstanding theoretical and practical value on enhancing the effectiveness of ideological and political education.The author for further research on this problem, read a lot of text material, and find the academic circles from different angle to the analysis of the university campus slogan. There is no lack of the function study of campus signs among them. However, there is less of the specialized study on university campus slogan, especially the research on educational function of university campus signs are more rare. This paper will limit college campus slogan as research object, dig into educating function of campus signs, based on the analysis of the current university campus slogan existing problems and causes, and to find out the countermeasures.The article consists of five parts, the first chapter mainly introduces the research status at home and abroad and the research method and theory and its practical significance. The second chapter first of all made a clearly defined the connotation of university campus slogan, then summed up the basic characteristics of the university campus slogan, finally made a brief introduction to the slogan of college campus culture types. The third chapter mainly discusses the educational function of university campus signs, mainly manifested in the following five aspects:propaganda function; Ideological education function; Moral education function; Cultural guide function; Aesthetic adjustment function. The fourth chapter summarizes the main problems and causes existing in the current university campus signs, the author thinks that the current university campus signs there are modeled, vulgarization, extreme, disordering four aspects of the problem, investigate its root causes are:the influence of the thinking patterns, the non-computer majors; Adverse social and cultural ideological trend of intrusion; The influence of radicalism; The lack of campus culture construction, etc. On this basis, the fifth part expounds the realistic approach to achieve the campus slogan education function, adhere to the socialist core value guide, presented in this paper the author thinks that, from the state, school, personal three levels lead to improve and promote the educational function of university campus signs play:(1) to establish the dominant position of socialist core values, create a good social and cultural environment;(2) promote the construction of university campus culture, to shape a good campus culture environment;(3) set up firm ideal faith, consciously resist the bad influence of social and cultural ideological trend. |
