| Wings off in economic and technological era, we entered the era of mediasurrounded by information. Whether the three traditional media (newspapers, radio,television), or emerging networks, mobile media are valid and the information wehave obtained the necessary channels. College students because of its noveltydivergent psychological characteristics and relatively free, relaxed college life,learning environment, it has a relatively independent of time to chase something ofinterest. Therefore, the students became more stable mass media audience. In thefierce market competition, the media in order to achieve significant economic benefits,too much entertainment, vulgarization of the phenomenon began to emerge as a massmedia enthusiasts college students, their morality will inevitably be affected. How docollege students under the moral status of the mass media, how to strengthen theStudents’ Moral Education under the mass media has become urgent researchquestions.In this study, the perspective of the mass media, on Students’ Moral Educationissues were discussed. First, from the marriage concept, consumer attitudes, sense ofintegrity, moral responsibility and morality, five angles, analyzes the basic moralstatus of college students under the mass media, the problems and the reasons for,and analysis of mass media ethics college under characteristics that: Under influenceof mass media, there is a moral dimension college concept of marriage is more vagueconcept of irrational consumption, weak sense of integrity, lack of socialresponsibility, morality issues such as awareness needs to be improved, because boththese problems the reason the mass media aspects, there are aspects of the reasons fortheir schools, families, law and college students; ethics college mass media presentsunder the stability and volatility coexist, coexistence of unity and diversity, ethicalawareness and moral behavior is out of line and other basic features. Secondly,situation analysis, put forward specific measures to strengthen the mass media ethicscollege education under the media in terms of the level of school teaching, schoolmoral evaluation mechanisms, the modern transformation of family education, massmedia responsibility, self-education students and legal regulations mechanism. |
