The Understanding And Utilizing Of Sports Tourism In Lushan

With the development of sports tourism industry and society, the improvementof people’s living standard. Sports tourism has become a new industry and trends,research related knowledge on sports tourism industry is the recent academic field areengaged in, after the2010Guangzhou Asian Games, China’s sports tourism industryto re rolled up a wave, however, from the actual situation that, the development ofsports tourism industry in our country still belongs to low level. Sports tourism hasbecome a new field and tourism way, not only the sports and the sports industry toenhance the widened the space, but also provides the sustainable use of tourismresources and the source of power for the tourism industry, so the sports tourism willbecome an important direction of an indivisible part of tourism products and tourismproducts in the future.In this study, part of the tourists, Jiujiang tourism and sports tourism scenicscenic part of staff as the research object. On the status of sports tourism of Mount Luwere investigated and analyzed by using the method of literature, questionnaire,expert interview, mathematical statistics. First of all domestic and InternationalLeisure Situation and research trends of sports tourism development of a preliminaryunderstanding, and different layers through the natural geographical environment,visitors to Mount Lu tourism demand, service quality and professional sports tourismguide personnel on the study, find the Mount Lu sports tourism in feasibility, secondly,through the understanding of the economic level of the Mount Lu and the sportstravel market capacity and resources development situation shows that in the MountLu sports tourism can not only improve the level of economic development of MountLu and satisfy tourist demand for sports culture; and the Mount Lu cultural, sportsand tourism resources support, government, provide superior conditions for thedevelopment of sports tourism resources of Mount Lu. The key from the Mount Lutourists in Mount Lu sports tourism and the demands of the authority of the sportstourist guide personnel and, through research the other aspects of research followingconclusions: 1、with tourists are mainly embodied in the sports tourism activities to enhancephysical fitness, entertainment and adjust the mental state etc.. The development ofsports tourism of Mount Lu to the development needs of the premise of tourists.2、Mount Lu has excellent sports tourism resources, but because these resourcesdevelopment and sports tourism related equipment is backward, the development ofgreat potential.3、The relevant departments special propaganda of Mount Lu tourism is not inplace and the development of sports tourism agencies and the company does not meetthe rapid acquisition of sports tourism, the implementation of the need not themajority of sports tourism interest groups.4、The government entity responsible for the regulation of Mount Lu sportstourism adverse, no accurate regulations and professional talent training mechanism.5、Held in Mount Lu sports events is less, the large-scale sports competitionsfor the Mount Lu brought the economic benefits with the tourism income comparedto the larger gap. Sports tourism industry in local economic income is relatively low.6、Aging single Mount Lu sports tourism project development mode and theexisting sports tourism products, the lack of substantive creativity and other factorshave led to the Mount Lu tourist revisit rate is not high.According to the characteristics of the Mount Lu sports tourism, and consideringthe actual situation, proposed the following suggestions:1、The three waterfalls of Mount Lu, the hero slope sports resort developmentset of physical exercise, leisure and entertainment for the whole of themountaineering, rock climbing and other projects. And co-ordinate the Mount Lusports tourism resources, formulate detailed development planning.2、In view of the existing sports tourism project and equipment is relativelybackward situation, the relevant departments should give height attention. To keeppace with the times, go out, draw lessons from some sports tourism develop bettercity.3、Jiujiang relevant government units on the one hand to increase the Mount Lusports tourism promotion efforts, the other party may through the implementation ofpreferential policies on sports tourism company, let the travel company obtained the fast development.4、Mount Lu to set up supervision department, to rectify the illegal sportstourism company, prevent violations of the rights of tourists. If the fees areunreasonable, investigation forced consumption problem.5、The Mount Lu can be through some sporting events to publicize the MountLu sports tourism, on the other hand, also can be in the sporting event to fully tap thebenefits of sports tourism, development of local food, live, row.6、In addition to improve the Mount Lu sports tourism service quality, so thatvisitors have a feel for the Mount Lu, also should be improved as soon as possible acomprehensive market of sports tourism potential, promote the sports tourism productinnovation and speeding up project update cycle.