Study On Management Problems Of Beijing Red Peas Children’s Dance Club

Children’s dance is a dance education stage of enlightenment, for dancing careerhas very important significance. After the founding for a very long period of time,due to the specific conditions restrictions, the planned economy led to socialopenness is not enough, for a long time dance groups are not involved in commercialperformances until after the reform and opening. And then the dance groups were tobe involved in market competition, to become part of the cultural market. Into the21st century, dance market was fully liberalized, the rapid emergence of a lot ofdance training institutions, training market in the dance, children’s dance training bethe largest market. However, due to lack of market maturity, the vast majority ofsmall dance training institutions, and even miniature training institutions, this marketsituation lasted a long time, even this form of training within the next few years therewill not be a substantial change. Mature foreign markets mostly literary and sportsclubs in the form runs, the club managed to follow the internal rules of marketeconomy, whether staffing, operation mode has strict norms, not only can theformation of large market, the formation of a huge industrial chain more. Thecountry club model is far from perfect, China’s most successful club pattern ofconduct should be a health club, and dance class club is very rare. It can be said, ourchildren’s dance club operators still in a very early stage, many aspects of themanagement of lack of experience, but look to the future of children’s dance trainingwill enter the club era.This article first analyzes Beijing Red Peas children’s dance clubs operatingstatus conducted in-depth, overview from the club, the club management situation,the club’s business model to analyze three aspects. Then dance training for acomprehensive analysis of the industry environment for dance training industry’speculiarities, analyzes dance training industry trends, demonstrating dance trainingenvironment, market structure and competition in the industry, studied dance trainingmarket demand conditions. Further, on the Beijing Red Peas children’s dance clubmanagement issues comprehensive analysis, mainly from the organizational structure of the club, the club capital formation, club service object, the club ofhuman resources, the club five aspects of operational mechanisms to study. Then, forthe Beijing Red Peas children’s dance club business strategies and recommendationsput forward, including the development of markets, business cooperation, brandmanagement, operation mechanism. Finally, it gives the conclusions of this studyand future developments.