Based On The SWOT Analysis Of Nanchang City Badminton Fitness Research Center Of Management

As a result of the fast rapid development of economy and living level of ascension,domestic residents to participate in sports fitness and is a growing diversification ofsports consumption consciousness, people in the work life more concerned about thehealth of their own, through various forms of exercise to keep healthy has become thetheme of the residents’ life. At the same time, our country sports industry is growing,various forms of fitness place brings a new way of exercise started from the relativelydeveloped eastern city development to every corner of our country, for better able totake part in physical fitness activities of the broad masses of the people provides agood platform.Nanchang badminton fitness center is one of the representatives of the rapiddevelopment of the fitness center in Jiangxi province, The capital city of Jiangxi isNanchang, including the development of badminton fitness center on the developmentof other badminton fitness centers around the city of Jiangxi province has a positiveimpact, this is advantageous to the surrounding city sports fitness，This article uses theSWOT analysis theory, the literature method, fieldwork method, interview method,mathematical statistics and questionnaire survey of Nanchang city badminton fitnesscenter management and the status quo, the development of small externalenvironment and internal environment analysis, it is concluded that the externalenvironment opportunities and threats, the advantages of small internal environmentfactors and missing. Among them:External opportunity factors are:(1) The national and local policies and regulations environment is good, all thepolicies and regulations to encourage the development of the national fitness;(2) The politics, gradual increase in economy and culture in cities, for thedevelopment of Nanchang city badminton fitness center provides a stable externaldevelopment conditions;(3)The Nanchang population base is big, downtown continues to increase, There is alot of consumer market;(4) The Nanchang city has rich resources of colleges and universities.External threat factors include: (1) The national laws and regulations to be perfect and put in place, provide powerfulguarantee for development of Nanchang city badminton fitness center;(2) Nanchang badminton fitness center and lack of communication and cooperationbetween related fields;(3) The adverse price competition between Nanchang badminton fitness centers;(4) Other projects and the development of the market impact of Nanchang citybadminton fitness center.The internal advantage factors are:(1) The Nanchang badminton fitness center has already begun to take shape,consumption level is not high;(2) The badminton fitness center city fitness motivation of the participants in thepositive definite;(3) Good image relative badminton fitness center, participants are satisfied with thebasic situation of fitness center management.The internal reasons:(1) The Nanchang badminton fitness center management mode is given priority towith revenue management, no chain mode of operation;(2) The badminton fitness center city advertising and sales promotion measures;(3) The Nanchang badminton fitness center site usage is not reasonable, fieldinstruments utilization rate still is not perfected venue bottom;(4) The badminton fitness center city private coaches endowment degree is low andthe little knowledge of exercise rehabilitation;(5) The Nanchang badminton fitness exercisers is given priority to with degree ishigher in young adults, the elderly of teenagers to participate in more rarely,population distribution is not very reasonable.In this paper, it is concluded that the Nanchang badminton fitness center developmentcountermeasures are as follows:1Nanchang badminton fitness center management should make full use of existingconditions of economic policies and regulations, tax preferential, help fitness centerdevelopment in easing favorable external environment.2The Nanchang badminton fitness center operators and managers should strengthentheir own business to learn, to attend training, and constantly improve the process andproblem solving skills, development innovation. 3On the hardware facilities according to the growing demand of consumers andupdate, the software should be equipped with necessary to deal with all kinds ofcommon emergency professionals, let consumers in a safe and comfortableenvironment to participate in the exercise.4The construction of complete fitness entertainment service system, according toconsumer’s physical condition and so on various aspects factor, for every consumer totailor an exercise prescription. In the process of consumer exercise give positiveguidance, have harm to the body of the movement to correct bad habits, to fansprovide advice on the recovery has been tortured.5Badminton fitness center should seize the key platform diversity, fully launched thenetwork marketing, print ads, television media such as audio propaganda, the brandbigger and stronger.6Of Nanchang, should be more communication between badminton fitness centerholds regular talks among industry, share their experience in the operation andmanagement and the insufficiency, chain management, realize the resource sharing,benefit maximization.