To Improve The Quality Of Product Quality Supervision Department In Guangdong Network Public Opinion Crisis Strategy Research

The production of product quality problem is often accompanied by the crisis, and with the popularity of the Internet, new way of information transmission has been integrated into People’s Daily life, the network information transmission speed is unprecedented, information can be quickly spread, public opinion can be rapid amplification, the consequences of the crisis will be more serious. In the Internet age, the crisis of network public opinion is even related to the government’s survival. Product quality is closely related to adolescent growth especially uniform quality problem is the focus of public concern, because if the quality of the products hold properly, questioned the government’s credibility by public opinion, the government in dealing with the network public opinion on the toes.In guangdong to improve the quality of product quality supervision department as the research object, the network public opinion crisis by reviewing related literature and research content, in the case of \"uniform\", to cope with the crisis of network public opinion in guangdong province is analyzed, and USES the questionnaire survey on the effect of processing are analyzed, and found that the uniforms to the quality of the products quality supervision department in guangdong emergency response is timely and treatment is more properly, the event itself treatment is good, but there are also some problems. Functions of the existing problems are mainly:the sense of service, emergency plan, product quality management, and other aspects of the work also need to strengthen and optimize, the existing risk management is more extensive, the extent of the software and hardware support is not enough in-depth, etc. Produce part of leading cadres is the main cause enough attention to network public opinion, administrative management concepts backward, poor communication linkage mechanism and absence of relevant laws and regulations, etc. To solve these problems, combining with the guangdong to improve the quality of product quality supervision department of the actual situation of network public opinion crisis, proposed to strengthen product quality management, risk monitoring and control of refinement, enhance the level of software and hardware construction, establishment the mechanism of professional management countermeasures, and the corresponding security measures, such as finance, leadership, publicity support for guangdong and related units to improve the quality of product quality supervision department network public opinion crisis management to provide a reference.