The Research Of Trademark Infringement In Tsinghua University VS Beijing Biotry Tech-dev Center And Luoyang Biotry Tech-dev Center

With the development of the global integration of the knowledge and economy, the brand as an intangible asset of enterprise value function also gradually get attention and development, in the socialist market economy competition,it also plays the important role. Now, because of the accompanying trademark infringement behavior also common occuranceand forms from simple to complicated, trademark infringement cases emerge in endlessly. Trademark infringement behavior not only violates the rights to exclusive use of trademarks trademark registrant, ruined his reputation, and damage the interests of consumers, destroyed the order of socialist market economy. Therefore, it is necessary to more depth research in this aspect.Because of the Well-known trademark infringement cases increased, and the way of tort has become increasingly complicated and diversified, therefore, research on the cognizance of the well-known trademark infringement and protection become more important. Study the cognizance of the trademark infringement behavior is beneficial to effectively combat the illegal behaviour of trademarks, make law enforcement correctly grasp the nature of the trademark infringement behavior and correct application of law; Is conducive to protect the trademark rights and the legitimate rights and interests of consumers, to make up for legal loopholes, and in the whole society to form good atmosphere of respect for intellectual property, fair competition, to build a harmonious society is of great practical significance.