Network Public Opinion Management Problems And Countermeasures Research

In recent years, with the rapid development of the network, network becomes smooth folk expression。It has become a necessity of life, and television, newspapers, etc. disseminate the latest information and knowledge, and it’s an important channel for public opinion, while the government and the masses is an important communication link. Today, the influence of the growing network of public opinion, together with the traditional media on people’s outlook on life, values, world view and lifestyle had a great influence. However, we need to pay special attention to the various social hot issues such as: corruption, people’s livelihood and nationality have occurred, a strong social sensitivity of these issues, public opinion onlookers easier, especially in some local problem, through public opinion after fermentation, the more easily to a new height, usually rise to social and political issues, and other issues of social discontent.According to incomplete statistics, China’s public has more and more hot spots problems, the number is on the rise. With the continuous development of the Internet, the network has become an important place for the spread of ideas and culture of Internet users, but also the issue of public opinion gathering area, requiring attention to the influence of new network-based media, continue to strengthen the construction and management of the Internet, make the internet become more spread positive energy platform, effectively improve people’s common cultural and spiritual life. Therefore, we must attach great importance to the role of the network to strengthen the network public opinion analysis, when public opinion appears on the network does not meet the social ideology, to provide timely guidance. Not only to carry out the supervision of public opinion to guide the network, but also to actively respond to and properly handle negative events on the network, correct guidance of public opinion towards making a positive direction, the network connection between the government and give full play to the masses of the bridge.The purpose of paper is to study the local government network management of public opinion, on the basis of access to relevant information on the use of questions, analyze problems and problem-solving ideas, the use of literature analysis, case analysis and system analysis, combined with the Miluo the actual situation, describes the current status of the network of public opinion management Miluo, Miluo found out of the current government in the network management of public opinion in the presence of deficiencies, and the reason for these problems. Network public opinion against the local government in terms of shortcomings, the paper gives the targeted countermeasures, including the establishment of appropriate management mechanism, improve relevant laws and regulations, the establishment of specialized management and strengthening cultural construction. This perfect for the local government network management of public opinion is very helpful, especially in this area which is relatively weak area of the country, it provides an effective countermeasure reference.