The Innovation Of The Party’s Propaganda Work Since The Reform And Opening Up

Construction and reform,advantage and winning weapon.Especially since the reform and opening,highlighting the importance of the party’s propaganda work has become a major subject of our party and state work.Since china reform and opening up. The party’s propaganda work is facing how to consolidate marxist guiding status meaning in ideological,”Chinese dream ”and to achieve the goal of the all-round development of people.The international cultural competition and the actual situation of the social environment change.To cope with the increase of foreign propaganda of China’s international image set up the new challenges.Such as in order to adapt to the changing of society in the new period. The innovation of the propaganda work inevitably is imperative.For since the reform and opening up the party’s propaganda work innovation research.Both in theoretical and practical level are very significant.So in order to deal with a pair of new challenges.The party’s propaganda work is given a new mission in the new period.It mainly includes the arm the whole party with latest theoretical research results.To reform the overall services.With the socialist core values guide social fashion.carrying forward and fostering national spirits.Actively develop cultural undertakings and cultural industries.To promote China’s soft power.Strengthening public opinion information and research work.Strengthening propaganda, etc. On the innovation of the party’s propaganda work is the concept of propaganda on innovation:from propaganda to spread;Foothold of the innovation:from “give priority to with me” to “people-oriented”,The innovation of the carrier :from traditional media to new media; Main body of innovation of the object :from focusing on internal to pay equal attention to both inside and outside;The innovation of the discourse: from the official language to the audience;information channels innovation;from strict control to the public in a timely manner etc. Nowadays,and the next period of time about the innovation of the party’s propaganda work,the author thinks that it is important to insist on seeking truth from facts,enhance the pertinence of propaganda work; Adhere to the scientific attitude,and strive to the accuracy of the propaganda work;Adhere to the people-centered,to guarantee the propaganda work of mass;insist on advancing with The Times,pay more attention to the continuity of the propaganda work,Pay special attention to the typical propaganda,to keep initiative of propaganda work,etc.Only in this way can ensure the propaganda work,innovation of propaganda work can achieve good effect and performance.