Research Of Corporate Philanthropic Behaviors

Charity as the economic and social distribution for the third time, it can at the same time of social wealth increase, and ensure social fairness and justice, its importance is increasingly cause the attention of the whole society. Philanthropy’s development needs the government, charitable organizations, enterprises, news media and citizen the joint efforts of all parties to participate in the main body, and corporate philanthropy in our country, obtained the swift and quick development since the reform and opening up but also appeared a lot of questions.This study this subject as the center and corporate charitable giving, through to the western enterprises, Hong Kong and Taiwan charity behavior of comparative analysis, points out that the mainland process of state-owned enterprises, private enterprises, charitable giving and solve the problems of countermeasures and Suggestions. Main content is as follows:First of all, introduced this topic research background and research ideas, research significance, the literature review of corporate philanthropy behavior; Second, the enterprise charity behavior at home and abroad were reviewed and historical review; Third, through the comparative study of west and Hong Kong and Taiwan enterprises charitable giving is pointed out that the mainland state-owned, the privately operated enterprise charity behavior analysis of existing problems and its reason; Fourth, from the social environment, government, mass media, charity organization and the enterprise itself and so on five aspects put forward the countermeasures of optimizing our country enterprise charity behavior research; the last, conclusion and discussion part of this paper.