On Discourse Innovation Of Ideological And Political Education In A New Public Opinion Environment

With the rapid progress of the new media technology and the popularization of network, public opinion is not only spread by the traditional media such as television, radio and news. The network as a new media provides public opinion a bigger development space. It raises the speed of the public opinion’s spreading, it widens the influence of public opinion and it increases the ways of the public opinion spreads. So fax, China has already entered into the new era of new public opinion. While the characteristics of the new public opinion era such as faster, opening, freer and spontaneous affect human’s daily life, influence their opinion and attitude, they also affect the discourse process of ideological and political education. The new public opinion brings more development opportunities as well as several unprecedented challenges to the discourse of the ideological and political education. Therefore, in order to strengthen the foundation of ideological and political education, educators should be aware of the urgency of discourse innovation of ideological and political education in new public opinion period, should realize the significance of the innovation of ideological and political education discourse, should deeply understand the "double-edged sword" effects which the new public opinion environment brings to the ideological and political education discourse. In this case, educators will explore effective methods to promote ideological and political education discourse, and to improve the actual effects of ideological and political education discourse.