Research On The Legal Supervision Of Internet Cross-border Purchasing Agency Of Cosmetics

The internet cross-border purchasing, means purchasing agent purchases good from abroad on internet and send it to him according to willingness of consumers.For the reason of the market demand of this industry is huge, its popularity and development speed is amazing, but under the condition of this market is incomparable flourishing, a series of related problems are came out gradually. With some negative news exposure, such as Cross-border purchasing milk swindle, poisonous cosmetic purchasing, "airline stewardess purchasing case" and etc., it is turns into extremely urgent that solving the problem of how to improve the legal supervision of Internet is a cross-border purchasing.Since 2006, it issued a series of regulations, normative and policy documents from the State Administration of Industry and Commerce(SAIC), General Administration of Quality Supervision(AQSIQ) and General Administration of Customs on internet cross-border shopping behavior, supervised it on various aspects, so this paper puts the field of cosmetics as the main object of research. It is divided in to three parts as following: first is the overview of cosmetics internet cross-border purchasing agency, mainly analyzes its concept, characteristics, development status and the reason of the rapid development of this industry;second it stats its problem and analyses the relevant supervision contents and actual effect of the existing normative documents according to the characteristics of cosmetics and points out crux of the problem; third, it states the relationship among government,electronic business platform and purchasing agent through the view angle of game theory, and presents the suggestion on improve the legal supervision of cosmetics; internet cross-border purchasing according to that, in order to govern its crazy expansion but hidden in more dangerous market effectively by law, and protect the legal interest of consumer.