With the rapid development of Chinese economy and the continuous deepening of reform, the current complex and volatile economic model has brought the social situation and structural change. But the management of society in China is still in the traditional management and is not associated with the development of contemporary social economy corresponding. Basic needs of social management pattern development change to adapt to the current social. Therefore, the social management pattern change is imminent. But at the same time have to face is the diversity with the ideological and economic progress by the needs of the masses, and to the interests of the infinite pursuit and so on, which the government is concerned, is undoubtedly increased the difficulty of management society. Therefore, only by the government to carry on the management to the society is the inevitable not enough. The government must leveraging on the social organization, the majority of the masses as the main body to co governance to achieve social stability and orderly development. Building a socialist harmonious society in which a part is to strengthen the social management and innovation, and the forefront of political and social management is the grass-roots government, people come into direct contact with the grass-roots government’s management and service, so strengthen the research mode of social management and grass-roots government’s strong is very important.This paper is based on the social management innovation theory, elaborated basic content of social management, in-depth analysis of the current situation of township government and social management. It introduces the Shiling Town Huadu District of Guangzhou city in the innovation practice of social management and summarizes the Shiling Town social management innovation practice. The main problems existing in the management idea and the town mechanism, urban and rural structure and financial investment in social management innovation and so on are pointed out. The causes for the main problems on the current Shiling Town Social Management from the service management, infrastructure and entertainment medical aspects are analyzed.On the basis of this, it compares the differences on the study of this topic and adapted some the experiences from home and abroad. It points out the importance of the social management innovation and puts forward some measures and suggestions corresponding to Shiling Town social management innovation and improvement, which comes up as the Countermeasures of Shiling Town social management innovation. Hopefully it can provides a certain practical and theoretical reference for the innovation of the social management of government in villages and towns in China. |