The Impact Of Seeking Advice From Naetizens On Weibo On The Government

With the times past by development, network media has been received moreand more attention. The specialized file published by the State Council of Chinain2014clearly indicates that we must improve the development of thegovernment network media platform, and also combine traditional media, such asthe press, and television, with new kinds of media, such as the network，so thatthe government sectors can be heard through more channels. Nowadays, Weibohas occupies more and more important position in promoting governmentinformation opening, guiding the public opinions, serving the public and otheraspects.“Seeking advice from netizens on Weibo” has drives to maturity andgradually influence the political ecological environment in our country. With thecontinuous development of the Internet technology, Weibo has become the mostpopular media on the Internet and also one of the most important platforms forparticipatory government. Weibo not only improves the source of information forcitizens, but also brings the opportunity for citizens to express their ownwillingness to put democratic system into practice. Therefore,“seeking advicefrom netizens on Weibo” has great influence on the government. And givingguidance for the development of “Weibo politics” has become the compulsorycourse for the government.Weibo as a carrier in this paper, studying and researching the new directionof the government developing in our country, and also shortcomings during thedeveloping process of “Weibo politics”. On the basis of the above, studyingdetailed the influence of “Weibo politics” to the government from positive andnegative aspects, and also put forward some appropriate solutions. There are stillsome shortcomings in the “Weibo politics”, so how to normalize and systematizethe “Weibo politics” is the key of this paper, and also the important issue for thegovernment in the future.There are five parts in this paper. The introduction part mainly dwells on thestudy origin, meaning, and research method. Chapter One deals with the basicand premise summary to “Weibo politics”. Chapter Two discusses detailed the development status of “seeking advice from netizens on Weibo” and its influenceon the government from positive and negative aspects, through the cases and dataanalysis. Chapter Three puts forward some suggestions for strategies of thegovernment affairs Weibo, based on Chinese situation and future trend ofgovernment management developing. And Chapter Four，from the point ofdeveloping, discussing the necessity of “Weibo politics” achieving normalizedand developing deeper and broader. The last part of this paper is the conclusion offull text. Which can be seen through the data and cases analysis of “Weibopolitics” is that the great enthusiasm to “seeking advice from netizes on Weibo”from citizens is the performance of improvement for participation awareness.During the process of development, how to make participatory government moreintellectualization and realization has become an important issue. In the future,making the popular will as a basis for political legitimacy, and guaranteeing thesmooth realization of the civic right are the fundamental objective for developingthe “Weibo politics”.