Research Of The Sinicization Of The Marxist Outlooks On Communication

Getting along with the intense in the international competition, many countrieshave paid more and more attention to their soft power construction."Soft power" hasbeen more than just a new theory of international political issues, but also a strategicissue new comprehensive national development."Soft power" has become the maintarget of the world competition in the context of globalization. An important part of"soft power" is included in the ideology, the ideology of the whole community cohesionand solidarity plays an important role. Therefore, it has great practical significance andfar-reaching historical significance to enhance the country’s soft power with in-depthstudy theory of ideology and strengthen ideological construction field.Recent years, Marxism Communication Studies in China has been one of theimportant topics in academia. According to Marxism communication point of view,culture as an important part of ideology and country’s soft power, plays the role ofnational cohesion and influence in national development. Culture is not only hiddenbehind the ideology and core values, but also the "soft power" of the core. So, thedevelopment of culture and should be understood as a powerful ideological constructand powerful. It has extremely important significance for us tostudy the problem further and explore the basic ideas and perspectives. On this basis,we combine the basic ideas, views and the actual national conditions of our country toprovide countermeasures and suggestions for the promotion of MarxismCommunication Studies in China. Meanwhile, Marxism Communication is playing animportant guiding role in the China’s socialist ideology, especially the construction ofsocialist culture, and our soft power to build and so on. Furthermore, in order to create astrong socialist culture in China, it is very necessary to promote the development ofChina’s cultural transmission and enhance China’s cultural dissemination influence.This paper focuses on the generation and application of Marxism Communicationin China, from the development of Marxism Communication in China and theoreticalinnovation angle. And to explore how to apply the theory of Marxism Communicationin China for China’s ideological construction, especially the construction of socialistculture to provide better ways and means of development. Try to put forward a series ofclassified development programs, from multiple angles, multiple levels and a variety ofways to guide promoting China’s socialist construction. It is conducive to enhancing our theory and institutional confidence, and providing a strong impetus for the constructionand strong support for the socialist modernization with Chinese characteristics andpowers.