A Study On The Development Of The Japanese Cultural Soft Power

In2002, the American scholar Douglas Megray published the article entitled Japan’Gross National Cool on Foreign Policy which is an academic journal. The articlementions “Cool Japan” that is a new concept for the first time and extends an evaluationstandard of the national soft power “Gross National Cool”—the concept of GrossNational Life Cool. The Japanese government will upgrade “cool Japan” to a nationalculture and the cultural industrial development strategy, in order to develop the domesticcultural soft power resources, aimed at creating economic value-added and to create anational image of Japan’s “cool”.“Cool Japan” strategy include the traditional culture,modern pop culture, diet, travel, daily uses, the Japanese way of life, including thecontent industries (cultural industries), the fashion industry, catering industry, tourism,commodity industry, a wide range of design and manufacturing and otherindustries.“Cool Japan” strategy focus on excavating and developing cultural soft powerresources in Japan. Taken a number of measures such as setting up a governmentadministrative guidance mechanisms, play the local characteristics, promote industrialtransformation, building the system of creative industries, implement the revitalization ofculture and the arts, increased financial support and the establishment of personneltraining system, etc.“Cool Japan” promotion activities overseas, according to localconditions to carry and set up a joint project team, and also to develop as the Japanesecultural resources carrier of Japanese education. Tsunami and earthquake had been takenplace in northeastern Japan in March2011.“Cool Japan” strategy plays an important rolein the process of revival the disaster areas of northeastern.Experienced a “lost decade” of the downturn on the economy, Japan’s traditionalindustries in boosting the economy of space becomes saturated economy urgent recovery;Politically, Japan is eager to get rid of the influence and control of the United States, tobecome a “political power” continuous efforts; culture, Japan faces the daunting task ofreconstruction of the national spiritual values. Neighboring South Korea through a seriesof moves to Korean culture to the form of the “Korean wave” swept across Asia, not onlyto achieve a breakthrough in economic growth, and greatly enhance the international image of Korea from neighboring South Korea,“Korean wave” culture shock directlystimulate Japan through the development of cultural soft power resources to build “coolJapan” policy to enhance national cultural resource development strategy to achievecultural force driving economic development, so as to enhance Japan’s national softpower.In this study, a qualitative study to study Japan’s soft power resources developmentstrategy that is “cool Japan” strategy as the core, the use of soft power in internationalrelations theory, at home and abroad on the results of existing research-based, in-depthanalysis of the strategy of “Cool Japan” the theoretical basis and practical reasons. Thepaper first discusses the power and cultural soft power in international relations theory,“Cool Japan” generated international relations theoretical basis. Second, the “cool” and“Cool Japan” concept definition, a review of “Cool Japan” strategic basic overview andcourse of development, summed up Japan will build a “cool Japan” rise to the nationaldevelopment strategy of soft power in the sea the measures taken by the inside andoutside, and the motivation of this strategy and the factors that affect its implementationwere explored and analyzed.Finally, the end-result of this paper is on the back to the development of Japan’s softpower strategy “Cool Japan” strategy to bring the revelation of “Stones from other hillsmay serve to polish jade” Japan in the development and utilization of national culturalsoft power resources experience with revelation, with national characteristics and culturaldevelopment of our country, industry, liberation and development of cultural productivity,and constantly enhance the overall strength of the culture have a major inspiration, thedevelopment, construction and use of the resources of China’s soft power has asignificant reference.