Reshaping The Local Government Image In Public Emergencies

At present, social conflicts tend to be sharpened during the period of socialtransition. Social group events such as public emergencies frequently. These publicemergencies become the windows for people to understand their capabilities andefficiency of local government,and the chances to establish and maintain theirimage.In recent years, local governments due to various objective and subjectivereasons,poor performance in public emergencies, and seriously damaged their imageof the local government, a direct impact on the relationship between local governmentand the public, the capacity of local government management and the foreigninfluence of local government. Thus, public emergencies in reshaping the image oflocal government is an issue of popular support, social stability and regionaldevelopment,has important practical significance.This paper aims to provide waysand means for reshaping the image of local government through research andanalysis.After the SARS event had happened in2003, regardless of country or from thecentral to local government departments pay more attention to the good image of theshape. The capacity of local government public emergencies has been greatlyenhanced by the establishment of emergency response agencies to establishemergency management system,the legal system and a series of measures to improvethe image of the shape of local government a lot of extra points. However, somenegative factors have a serious impact on local governments,resulting in that theyneed to reshape their image. These negative factors are mainly reflected in:First,localgovernments do not have the public believe that timely information about events truthfully the announcement came out; Second, local governments tend to come out in theincident was reported elsewhere in the media, or the situation has come to haveforced control the point was to take appropriate measures to resolve; Third, localgovernment public servants in public emergencies in particular,improper deedsofficials directly affect the local government’s public image.The cause of the local government image damaged, from the subjective side, just solve the problem itself on the government to deal with the problem, usually adopt aviolent way; on the local to protect "the taxpayer";"official standard" consciousnessand the official style etc.. From the objective aspect, media technology innovationbrought about by the rapid development of new media, has dramatically changed thelocal government image dissemination way, the public access to information more,the government is not the only source of information, at the same time, the speed ofinformation dissemination and public conformity all tried to maintain a good imageof the local government.To rebuild local government image has been damaged, can enhance the publictrust in and support to the local government, help to improve the government’sadministrative capacity, is conducive to regional stability and economic development,help to improve the region’s foreign influence and competitiveness. Therefore, it isnecessary and urgent.In this paper, in public emergency way of local government image rebuilding,first analyzes the goal and the principle of image, and then combined with "The3.01Kunming terrorist incident", the Lanzhou water pollution incident and other events,from the local government’s administrative ability and service ability, the constructionof the government and the public good communication mechanism, ability qualityofficer promotion the local government image, establish the evaluation mechanism,analyzes five aspects of government news spokesperson system.