Under The Guidance Of The Marxist Theory Of Government Microblogging Management Standardization Management

As China’s guiding ideology, Marxist theory of socialist revolution andconstruction plays an important role in the historical process of social development.Entered a new period of socialist development, world political multi-polarization andeconomic globalization, the growing trend of ideological and cultural diversity, avariety of alien invasion doctrine and thought, so that Marxism is facing unprecedentedchallenges and tests. Especially in the modern media generated, human cognitive stylechanged dramatically, which includes the negative content of Marxist theory play acertain negative impact. How to make the Marxist theory of management in today’sinformation-oriented society to play a guiding role in the theory and practice of practicalproblems facing the field. Government micro blog as a new thing, it appears betweenthe government and the public to build a new platform, and how to use this platform toplay a positive effect of government micro blog, micro blog is the government normsand management to resolve reality.This paper is mainly based on the Marx’s management theory, to explore the issueof standardized management of the government micro-blog. First of all, through theliterature analysis, introduces Marx’s theory of management theory and basiccharacteristics; secondly, the connotation of government micro-blog and features, aswell as the connotation of government micro-blog standardized management andcharacteristics, points out the significance of strengthening the government micro-blogfrom Marx’s management theory; third, raises the information age the governmentmicro-blog standardized management achievements and the realistic problems, andanalyze the causes of the problems, provides the theory basis for strengthening thegovernment micro-blog standardization; finally, from the two aspects of managementobjectives and principles of government micro-blog specification leads to the main wayof management of government micro-blog specification. The government micro-blogappeared for the government and the public communication channel. Based on theanalysis of literature analysis and content, combining with specific examples, to providesome instructive suggestions for the operation and management problems of China’sGovernment micro-blog.