Network Media Field Model And Path Intervention

Development of new media technologies and reduce the cost of mobile terminal,the network has been flying into the homes of ordinary people. With the surge in thenumber of Internet users, network media field has become the most important publicpositions. Since the network does not have absolute control, government control of themedia often an afterthought based, which resulted in the status quo of China’s chaoticmedia field, highlighting the negative effects of the media field, increasing socialinstability. Government as a social managers must attempt to crack the network puzzlechallenges, and actively build good public ecology.The first part focuses on the negative features of public opinion. Deficiencies suchas the Internet development in China, has developed in just a generation; internetunderdevelopment acquired, the party managed network still in the exploratory stage;opinion field integration is not enough, not strong division; networks anomie highfrequency of other negative features obviously, the field of public opinion led tohostility surplus.In this paper, starting from the level of the status quo of public opinion, publicopinion against the proposed construction of the negative characteristics of the three-field model of public opinion, that is to build a "core layer++Nagao layer bridginglayer " of three models. Discusses the core layer is the top field of public opinion field,the presence of the field to play a dominant role. Bridging layer plays a connecting roleof public opinion, the long tail is the opinion of the ground floor. Build mutualconvergence and mutual support of the three models of public opinion, public opinionfield intervention to prevent brittle public opinion has great significance.In addition, the article discusses in detail the various media technologyinterventions, including the main intervention, object-intervention, intervention time,spatial intervention, the intervention process, thereby regulating the generation andinterpretation of the mechanism of public opinion, to prevent the deterioration of the public opinion field imbalance.Again, the article relates to the field of public opinion and Chongqing as anexample, based on the facts in cases involving public opinion as a clue Chongqing,theoretical and practical significance of the three articles in the media field argumentraised. Meanwhile, the article describes the field in the center of the media involved inChongqing and Highland national media field, with the advantage of the Chongqinggovernment hopes, the flow, build involving Yu reputation.Finally, the article prospect involving Chongqing opinion field development trendsand prospects.