Research On Government Agencies Of Organizational Communication Oriented With Administrative Efficiency

As the winds of change sweep across the government of china，which makeraising the administrative efficiency is mentioned the agenda after the ruling ofgeneral secretary of Xi Jinping. However, in the process of government organizationcommunication, as a result of the existence of centralized mode, which make thetransmission channel not free and poor communication and leads to the consequencesof the public and the media lack of trust on the government and lag of administrativeefficiency. Therefore, the government administrative functions reform will benecessary.The administrative efficiency of government agencies and efficient performanceis high speed, high quality and satisfaction. Organizational communication in thegovernment administration plays an important role in the process, however, the oldmodel of organizational communication has can’t adapt to the request of the new eraof administrative management. Organizational communication mode must bereformed.In addition, the advent of the era of new media administration put forward higherrequest to the government. In the society of the paperless office calls for more andmore high and public awareness universal awakening and ubiquitous media newmedia environment, the problem of how to use new media technology unimpeded thechannels of information transmission and use media power to strengthen thegovernment internal consensus, coordination and cooperation, strengthen thepropaganda, meet the demand of the public to be solved.This topic based on democratic awareness to the public, think about newproblems of practice of bureaucratic hierarchical organization administrativeactivities in modern society, through the analysis on the interpretation of relevantconcepts and functions of this paper, management theories related to the spread of theorganization, communicators and audience makes a transmission mode of informationflow and common organizational communication mode, starting from the ‘5w’elements for the root cause of dissatisfaction of our country governmentadministrative efficiency. Under the background of new media technology high speeddevelopment, Innovation government authority organization for the spread of the oldmodel, and combined with case analysis and the success of the foreign administrativeexperience, which can propose some suggestions about effective unimpededinformation transmission channels and enhance the government administrativeprocess to the public and media, and promote the government to further improve theadministrative efficiency to a certain extent.