The Visualization And Meaning Production Of City Images

With the accelerated process of urbanizationRthe competition across the cities is becoming increasingly fierce,city image as a city"s intangible assets has received increasing attention. In the information age, there is no doubt that the image of a city is not only objective but also indispensable with various media, city image video,which is the most representative image works of the city, has significant communication advantages. It can reflect the spirit of the city, emerge city appearance, describe the living condition of people in the city, enhance city fame and attraction. City as an objective entity contains plenty of symbol elements,which need creators to screen and extract the most representative symbols of the city to build the city image video. City image video as a complete ideographic system,the selection of the codes can be careful, the construction of it has intrinsic mechanism, through the analysis of these mechanisms,we can identify the methods of meaning expressing and clarify the organizations of the regulations. The city image can be highlighted in the narrative, which can be confirmed in the construction of the mythology system, and can be conveyed in the representation.Choosing a suitable medium is also crucial after constructing of city image video,because the medium become from a vehicle to an important part of meaning production.The communication process requires the participation of the audience, decoding process of city image video is very flexible,there is difference between the results and the intentions of the creators. Shaping and spreading of city image has become a widely discussed topic,it" urgent to do theory discovery and practical exploration.If we want to shape a good image of the city, we need not only to construct the city image video spontaneously,but also to follow the laws of the media,so we can express our ideology and thought unnoticeably. The creator can promote the grade of a city and shape the image of the city by the aid of the mass media.