Internet Communication Research In Yi Culture

Yi is the national characteristics of the Chinese nation has a distinctive ethnic minorities, created a long history and ancient culture, culture of Yi nationality under the masses of the positive efforts of scholars has achieved fruitful research results, and formed a single subject- Yi culture. However, as a kind of weak culture, the spread of the Yi culture range is narrow, the rise of the network media, for expanding the scope of the Yi culture communication, provides space and means to improve the cultural influence. But in the current academic research for network transmission of Yi culture is less, the research of network transmission but lack of comprehensive analysis of Yi’s culture, so this article has certain innovation.This article attempts to from three aspects for network transmission of the Yi culture study, the first part is present situation analysis of network transmission, Yi culture spread from Yi culture and network relations, network transmission and Yi Yi culture college students network media usage, including Yi network media usage of university students is in the author concluded on the basis of questionnaire survey;The second part and the third part is the focus of this article is also the innovation of this article, the second part summarizes the Internet in the spread of Yi nationality cultural characteristics, such as Yi people become conscious communicators,delivering content diversity, Yi folk strength the important part in spreading the Yi culture and Yi culture network spread of tribal and decentralization; The third part of use case analysis, the use of Daniel chandler theoretical framework for the analysis of the personal home page for the specific site that Yi culture human text analysis, points out its existing problems and deficiencies in the process of transmission, and the future development was prospected, think the Yi culture construction site in the future should be in deepening content, strengthen the function, build a core website,strengthening the cooperation of the parties and other four aspects, in order to improve on Yi’s culture site practical guiding significance.