Study On Application Of Interesting Design Of Commercial Space Signage System

With the improvement of modern quality of life and the human aesthetic standards,as well as the huge impact that network shopping economy on the real economy.Commercial space atmosphere needs to create a better environment to increase the audience consumption experience.Signage system as an important part of commercial space,the interesting design can give a person the feeling of pleasure,in order to attract better consumers.Therefore,it is an urgent problem for designers to extend the visual aesthetics in commercial space based on the functionality.Firstly, this paper analyzes the concept of signage system.We explore the interesting aesthetics of Chinese and Western and classify the signage system reasonably.Secondly, we put forward the problems of the signage system and guide and the urgent needs of the audience for the interesting design of signage system through the questionnaire survey on interesting design of signage system. And, we use the relevant psychological theory to find the deep-seated reasons of audiences’ interest demand.again, the author defines the interestingness. We explore the main features of the interesting design of signage system by analyzing the domestic and foreign outstanding cases, and we divide the interestingness into the modern taste and traditional taste. Also,we have summed up the corresponding design method according to the different signage system. Finally, we use the design practice of modern taste and traditional taste to summarize the design method of argument and explore the inspiration of the development of domestic signage system.The author takes the interesting design as the starting point, summarizes the interesting design method, and proves the method of the previous text through the practice. The author puts the interestingness into the visual language of the signagesystem and makes it become a humanized design. The study on the signage system design of commercial space, enhances the value of the existence of signage system,which provides theoretical guidance and practical guidance for the design and application of interesting in the future.