Research On The Personalized Design Of Contemporary Artists’ Albums

Artists’ album design is a small category in the area of book design,but it has its uniqueness. With the development of visual culture and the art market, new opportunities have arisen for artists’ albums. Besides, the electronic media is becoming a universal carrier for general information dissemination today, and the paper book will increasingly become the media for expressing the personalities and emotions of people. In this context, artist albums demonstrate their preciousness.What are the differences between contemporary artists’ album design and other book design? High aesthetic demands of professional readers, the visual, conceptual and unique characteristics of the art works are the distinct features of artists’ books, which determine the necessity of personalized design. According to these characteristics, this article proposes three progressive levels of personalized design: personalized design on perceptual level, on logical level and on emotional level. And explore the possible future trends in practice, including “the development of new design ideas”,“the use of new materials and techniques”,“a small amount of customization and collection”and“the evolution of handcraft and book art".