The Context Of Contemporary Visual Communication "journey To The West" The Character Image Reconstruction Research

Journey to the West is the important object in the context of the contemporary visual communication, which is always rewritten and reconstructed by the communication media. The visual communication sequence composed by movie and television animation, network and advertising, constructs the existence of persistent dynamic state of the characters in the novel Journey to the West, extends its influence scope and acceptance situation, promotes the two-way penetration and reconstruction of mass culture by the characters in Journey to the West. However, in the whole academic circle there is short of panoramic view to investigate the ancient classic novel character’s reconstruction in visual communication as the breakthrough point. Therefore, this paper chooses Journey to the West, influenced prosperously by visual communication as individual case, in the combining view of communication and literature, comprehensively analyzes the character images and the immanent causes of constant reconstruction and existing problems during the communication process in Journey to the West under the visual communication linguistic environment. Thus to search out the relation between the reconstruction of classic novel characters and the contemporary visual communication, and to fill the blank of this study field.This paper is divided into three parts:Firstly, it deeply analyzes the multi-dimensional character images in Journey to the West under the contemporary visual communication linguistic environment from three different art perspectives-shifting, remodeling, dissimilating.Secondly, analyzes the character images reconstruction of Journey to the West promoted by contemporary visual communication on five aspects: expanding the development space of its character image reconstruction with digital technological revolution; processing the popularization of its characters with the alteration of communication subject and acceptor; stimulating the diversification of its character images reconstruction by diagram of postmodern culture; making text criticism places shift from the real physical world to the virtual space in the era of visual communication; hastening the value measure of creator shift from social identity to personal understanding by visual communication mentality.Lastly, discusses the existing problems of character images reconstruction during theprocess of contemporary visual communication from the following four aspects: vulgarizing the public’s aesthetic taste of character images in Journey to the West; emphasizing on character’s desire projection instead of its aesthetic awareness; the lack of traditional criticism; the resolution of classic characters image in the short term. Meanwhile, this paper puts forward some countermeasures and solutions how to combine the ancient classic novel character’s reconstruction with visual communication from existing traditional criticism, appropriate use of visual technology and media self-discipline.