Research On Animation Technology From Technique Alienation Perspective

In recent years, with the country’s strong investment, China’s animation industry is in a period of rapid development, and deeply impact on people’s daily lives. Animation as high appreciation and visual affinity forms is loved by the public, and even plays the model roles in the socio-cultural orientation. As the continuous and creative development of animation technology, animation plays a positive role in the social and economic prosperity and the people’s cultural life, but could be alert that the further development of technology must produce technique alienation, and animation technology has the same case. The focus of this study is to clarify and in-depth analyze the alienation issues of animation technology.This paper analyzes the alienation of animation technique by the technology alienation theory. The first chapter introduces and analyzes the art of state of animation technology from technique alienation perspective, and address the research objective and contents of this paper. The second chapter, considering the communication characteristics of animation techniques, including film animation, television animation, web animation, and new media animation in different platforms, analyzed the lost value of animation technology from three aspects, namely the alienation of human behavior, the alienation of social performance, and the alienation of natural environment. The third chapter discussed and identified the original source resulted in alienation of animation technology from three aspects, namely itself alienation of animation technology, the subject alienation and the object alienation, especially considered the universality of technology and the particularity of animation technology. The fourth chapter analyzed the measures of digesting animation technology alienation from the four aspects of technical, legal, ethical, social, and addressed the digested way is a comprehensive application and integration in the four aspects, not for the one of the four aspects. The fifth chapter is conclusion, and put forwards the return of humanistic care and humanistic connotation, and attempts to construct the new value system of animation suited for the coordinated development in human and social aspects.In this paper, the animation techniques alienation were in-depth excavate d and analyzed, and then put the digestion and reconstruction methods of animation technique values. The purpose is to guide and ensure China’s animation industry healthy development and growth, and rich people’s cultural life and promote people’s literacy. Furthermore, we hope that Chinese animation can become the cultural exchange window and welcome for Chinese characteristic in the world.