The Industrial Development Of Shuangjiang County Wa Brown Jizong Scopperil Culture

As one of the 56 ethnic groups of Wa, has a unique national traditional sports project, on behalf of Jizong scopperil is one of the most representative of the Wa nationality traditional sports, which has a rich cultural heritage. At present, Jizong scopperil was listed as gyroscope for the Yunnan provincial intangible cultural heritage, and the sports declare the national intangible cultural heritage.The value of cultural and the industrial value of cultural development is immeasurable. Due to some reasons, the inheritance and development of Jizong scopperil by a certain obstacles. Therefore, how to development of the national traditional sports will become the Dongdeng villagers and the scholars pay a highly attention to the problem. So the study that the Jizong scopperil culture industrial development, the development mode of the combination of tourism and is the most suitable for the inheritance and development of the Jizong scropperil which would be improve the Dongdeng villagers enthusiasm of the it.As the career development instead of folk entertainment, on the other hand, through industrial development, can make more people deeply understand the culture behind this sports. And also,the Jizong scopperil of Wa nationality culture present a clearly shape in the world.This study selected Lincang Shuangjiang County Dongdeng village as the fieldwork, because Jizong scopperil is unique to the group. Through literature, field survey method, logical reasoning method and SWOT analysis method, to explain the culture of Jizong scopperil in Dongdeng village. By means of the SWOT analysis to discovery the advantages and disadvantages of Dongdeng village. Finally using the theory of industrial development as a guide to give reasonable path and way. Its significance lies in better protection the cultural heritage of Jizong scopperil in Dongdeng villege, and flourishing the cultural industries and the surrounding industrial development, also, promote the development of tourism and local economy.