Study On Brand Image Design Fashion

With the progress of society, people’s spiritual and cultural needs and constantly improve, people continue to pursue with their own brand products and meet the formation rules. The society has realized the importance of brand visual image. India in high streets and back lanes into the eye is the visual image of every hue. Can be said that each brand has its own special visual image, fashion brand with so good visual image can cause the consumer identity to build brand loyalty, in order to gain benefits. In this paper, through market investigation, data collection and research methods of design practice of fashion brand image now. The innovation of this paper is through the design practice and theory combined with the exploration method of fashion brand visual image design. Through the patterns, colors, materials, layout, to fashion brand visual image design, create a distinctive brand image, win consumers psychological sense of identity play the power of design in order to achieve the design aim.