Research On The Current Situation And Development Strategy Of Latin Dance Training Institutions In Hefei

Latin dance is a kind of performing sports item which combines with sports, arts and music, exhibits the movements of hard and soft, the rhythm of fast-paced and slow-paced and the emotion of passionate and romantic. It has the characters of internationalization, standardization, socialization, entertaining and performing. According to the states, Chinese PE dance began at the early 1980s, and spread fast in China by its charming performances and attracted thousands of aficionado. PE dance consists of social dance and competition dance, and the latter contains Latin dance and Modern dance. This paper researches on the Latin dance, which includes rumba, cha-cha, jive, samba, and paso doble. The Latin dance was introduced to China very late. During the short period of study, Latin dance stands at very low level of standardization due to the reasons of lacking theoretical and practical guidance. But with the development of Latin, Latin has spread fast to Hefei. At present, there are tens of thousands of Latin fans and hundreds of Latin training institutions in Hefei.This paper investigate and studies the development of the Latin training institutions in Hefei through surfing Internet, questionnaire survey, expert help, and statistical methods, in order to find a more scientific and standardized way for the development of Hefei Latin training institutions. China’s economic system has transformed from the planned economy to the market economy. Since the 18th CPC National Congress, China has deepened the reform, and is in the development of the new normal. In the new economic situation, we must adapt to the new trend of economic development and analyze the development of the Latin dance training institutions in a fresh light to find out the advantages and disadvantages, put forward new ideas for future development and provide a theoretical reference for the the Latin training institutions in Hefei. By investigation, the conclusion of this research is as follows:1.There are so many people have a fancy on Latin dance which means the Latin training institutions have a big potential market.2.The management of Latin dance institutions are authorized by different departments, thus it is hard to get a unite regulation.3.The potential markets of Latin dance training institutions can be opened up in the future.4.The present Latin dance training institutions are insufficient for the needs of big scales, modern facilities and efficient managements.5.The local market shortage of magistral brands which can lead more chain stores.6.The most of Latin dance training institutions are gathered in the central business district which makes the deficiency in suburbs district.7.The way of recruit students is still in the traditional way, the combination of internet and updated thoughts should take in to account.8.The total amount of male and female Latin dance teachers are imbalanced and also imbalanced with their teaching skills. For most Latin dance teachers are eager to have a chance to attend in a advanced studies abroad.9.The lack of professional managements of Latin dance training institutions makes disorder of regulatory mechanism.