A Report On The Translation Of High Performers: Recruiting & Retaining Top Employees (Excerpt)

With social and economic development, more and more entrepreneurs pay much attention to training their employees, so the books relevant to training excellent employees become increasingly popular. High Performers:Recruiting & Retaining Top Employees, co-worked by Alan J. Dubinsky and Steven J. Skinner, illustrates various measures to inspire employees’potential through wonderful case analysis. The book is a typical vocative text with the feature of expressive text. During the translation process, the author of the report adopts Newmark’s text typology theory, communicative translation and semantic translation as theoretical guidance.The translation report analyzes titles, quotes, long sentences and explains how to apply the communicative translation and semantic translation. The translation is reproduction the expressive function to achieve effective translation.