Micro Movie And Its Application In College Political And Ideological Education

With the development of information technologies, audio and video materials have gained growing popularity in teaching activities. Such new media forms spread ideas and cultures through new route of transmission. To college students, the various forms of transmission and rich contents of information not only shape their cultural identity, but also influence their psychological cognition. In the era of information fragmentation, college political and ideological education should focus on guiding college students to form correct political and ideological thinking and look for the proper way to bring about better education results and to effectively find and solve the various problems existing in college political and ideological education. This is a feasible education strategy in which education values co-exist with entertaining values. As a new media form that has just appeared recently, micro movie is not only one of the most popular entertaining forms among college students, but also a more lively means of expression. To comply with the trend of the information era, it is advisable to use micro movie as a means of college political and ideological education.Micro movie is short, simple and effective. These characteristics make it extremely popular with public media and audience. With the appearance of many social media APPs such as microblog, wechat, and post bar, micro movie has more transmission channels, faster transmission speed and better transmission effects, especially in culture transmission. Now micro movie has become a fashion, and one of the most popular and accessible media forms. It is also a powerful teaching aid in college political and ideological education.As targeted learners of college political and ideological education, college students are also targeted audience of new media forms in the information era. In today’s world of fragmented information, micro movie can be an effective tool to transmit all sorts of information. Through watching micro movies, college students can deepen their understanding and have affinities with the humanistic ideas in them. The young age of college students also suggests a very promising prospective for using micro movie in college education. Accompanied the fragmentation ofinformation comes the "micro"age --- "micro" culture being transmitted through "micro" form of transmission --- to the ears, eyes and minds of people. Since the day it was used as a means of education, micro movie has gradually shaped college students in many ways --- their life styles, learning modes, political and ideological thinking, and psychological development. It wide range of themes and great variety of forms also appeal to the young people in colleges. With the advancement of time, colleges and universities pay more and more attention to the combination of both education and pleasure. Micro movie, with its flexible uses in college political and ideological education, will have great influence in the future for sure.Presently, college political and ideological education should comply with the trend of the time and apply the new media form to teaching activities and teaching management of college political and ideological education. This is not only a humanized way of education, but also a proof of the fact that the means and effects of college political and ideological education have received enough attention. In recent years, there have been more and more academic papers discussing the role and effects of micro movie in college political and ideological education. Take CNKI data for example.From 2011 to 2015, there were more than 300 academic papers discussing micro movie and its relationship with college political and ideological education. This number will continue to grow in foreseeable future, which proves that micro movie has been accepted in the academic world. This thesis tries to find an effective way to use micro movie as a means of college political and ideological education in today’s world of fragmented information. The thesis first analyzes the current situation and major problems of using micro movies in college political and ideological education. Then it tries to find the innovative ideas and methods when micro movie is used in college political and ideological education. In recent years, scholars chose college students as their research subjects and took various research approaches such as literature study and case study to investigate and analyze the basic conditions and influences of micro movie in college students’learning activities and life. Relevant literature and teaching practice provide theoretical guidance for college efforts to use micro movie in the political and ideological education. Besides, the application mechanism of micro movie in college political and ideological education is gradually perfected, which will help improve the cultural qualities of college students and guarantee the effective and entertaining education effects can be achieved.