Study On The Mechanism Of Cultural And Creative Industry In The Construction Of Urban Cultural Brand

With the increasingly deepening of the globalization process and increasingly widening of related field, the interdependence between countries become more and more close in political, economic, social, education, etc. Under the influence of globalization, information and marketization, the competition between countries is no longer confined to a certain field or scope, which has been gradually spread to cities’ mutual competition. Urbanization has a strong resource agglomeration and economic radiating driven capacity, which make it become an effective competition weapon for the country’s prosperity and strength. Therefore, effective urbanization has become a new subject of urban management. In today’s more and more cities rapid rising and developing, if a city lack of its own characteristics and personality, and no one city cultural brand can leave people something impression, it is difficult to survive in the increasingly fierce competition between cities. Development in twenty-first Century depends on the city to win. Now our country be going on the "New Constructing City Movement", to ignore the cultural heritage of a city and the construction of characteristic cultural brands is easy to cause "the same city or copy city".Cultural and creative industry uses the creative economic benefits to influence urban development in the era of knowledge and culture dominated twenty-first Century. It is not only a pillar of the city’s economic and social role in material level, improves city’s hard power competition, but also produces the community consciousness in the city, people and culture from the psychological level, to promote extension of the city humanities, the spirit of the city and its culture, improving the city’s soft power competition. The development carrier of cultural and creative industry-innovative industrial park, is the important way for urban industrialization developing, Third-industrial structure optimizing, city brand shaping and spreading. As the core elements of cultural and creative industry, creative innovation is the development choice of various countries continuing to pursue.In recent years, more and more cities attention to the cultural and creative industry developing, and its development scale is more and more strong. However, the analysis of the role and influence of the cultural and creative industry in the city cultural brand is still in a shallow stage and the theory system has not been formed, which will not conducive to the urbanization goals of cultural and creative industry and urban difference development. To explore the relationship between cultural and creative industry and urban cultural brand, is not only enrich the theoretical system of cultural and creative industry, conform to the urbanization development strategic objectives and guide the operation direction of "New Constructing City Movement", but also provide theoretical basis and countermeasures for building the city cultural brand through the path of cultural and creative industry development.This paper adopts the combination method of theoretical research and empirical analysis, takes the theory of cultural capital as the theoretical basis, and uses the framework structure and the inherent logic of the cultural and creative industry and urban cultural brands as article focus. At the same time, it combined with the actual situation of Nanning city cultural brand building, to explore the internal logical relationship between cultural and creative industry and city culture brand, which provide construction paths for Nanning to build a city cultural brand.