Study On The Inheritance Of Nanjing Brocade

Brocade is a kind of colorful jacquard fabric, which is made by thick Silk. During its production process, colorful silk was directly used to spin various figures. In ancient times, brocade was rare and seldom costumed by civilians. It differed from normal Plain Color fabrics. Nanjing Brocade was the best one of the three most famous brocades with its high-grade among traditional fabrics. The high-quality materials and complicated technology made it became the most popular brocade among emperors in ancient times.Nanjing Brocade, as the most popular brocade used by ancient emperors, was made by exquisite fabrics and complicated processing. The several of assortments, complicated crafting process, had contained our ancestor’s effort and wisdom. It did not only represent the highest brocade technology of China, but also was meaningful with studying and inheriting.This article reviews the history of Nanjing Brocade, explains its values on artificial and culture to readers, and summarizes it by two ways-categorical classify and specific processing. Tell us an overall review of the status of this immemorial technique in Chinese Artificial history.The author found the work which does to protect and inherit Nanjing Brocade went to dilemma when Brocade research laboratory reformed itself to product after researching field by studying in fields and chatting face to face. The reason of why it is difficult to inherit is that Nanjing Brocade failed to discover the most suitable developing direction during the process of both industrialization and marketization. People particularly under 40 years old who inherit this art always chooses other jobs because of sick of money. Only a few left in the whole industry. At the same time, the purpose of industrialization and mechanization is to enable Nanjing Brocade adapt the current economic situation and in order to protect and inherit this craft. However, the core technique of Nanjing Brocade production- Muji Zhuang hua brocade cannot be replaced by machines entirely. Even than that, over-mechanization production would have caused bad effect on the sustainability of traditional technique. And those problems are related to the development of Nanjing Brocade, marketing positioning, and the whole protection of Intangible Cultural Heritage.In order to encounter the current dilemma of Nanjing Brocade, this paper talks about theoretical concept of Intangible Cultural Heritage, and looking for the essence of handmade technology. As the leader of Intangible Cultural Heritage protection Japan, we have combined with their successful experiences, and have tried to reanalyze the later stage of inheriting Nanjing Brocade producing technique. We have figured that the core problems now Brocade technique was facing were the outflow of top talents and how to accomplish industrialized production. The solutions could be:1, improve and perfect the current inherit institutions, and inheriting research systems.2, Building inheritor protecting and training system by acquiring Government assistance, and provide them with financial,& technology support.3. Find extra value of Nanjing Brocade technique. Based on the new value found, we could reposition and launching its perimeter products, which is helpful to push its industrialization process. In order to satisfy with public quantity demands, it is essential to promote mechanized production process. However, the speed of promotion also needs to be controlled. In terms of technique inheritance; premium price strategy should be the best choice to maintain its protection and development process of Nanjing Brocade Technique.