Research On AnJing ShuXiu Of Intangible Cultural Heritage Of Government Protection

Intangible cultural heritage is an important part of the cultural heritage, with the continuous development of economic society, in many countries, especially developing countries had a profound effect of Chinese traditional culture, represented by intangible cultural heritage of traditional culture is accelerating, many countries have realized the importance and urgency of protecting cultural heritage. At home and abroad through a large number of literature research, found that the concept of intangible cultural heritage and protected mode research literature is more, but mostly just stay in the theoretical,practical significance of less, combines the protection and development of the model are more rare.In this context, the author combining the reality of their own work, "shu embroidery of Anjing" industry of chengdu for the depth interview and investigation and study, from the management planning elements, financing guarantee, talent incentive factors, linkage four key elements of cooperation, to summarize its successful experience. Think "shu embroidery of Anjing" is very typical in the intangible cultural heritage protection, scientific planning to guide is a foundation, capital investment is the guarantee, the talent team construction is the key, linkage cooperation governance is an important link. "shu embroidery of Anjin" the success of the biggest point is to promote industry development, the protection of intangible cultural through the shu embroidery industry development to meet women that occupy the home of flexible obtain employment problem, solve the local employment problem already, also promoted the development of township enterprises, and realize the intangible cultural protection and inheritance.Based on the theory of government failure theory and the cooperation governance,using the method of literature study and in-depth interviews, focus on analyzing the reasons for the success "shu embroidery of Anjin" government protection, governments everywhere is worth learning and using for reference. But everything is not absolute, the successful experience of this case is not completely adapt to other parts of the intangible cultural heritage protection, hope that local governments in protecting intangible cultural heritage, to combine the local actual situation to make planning decisions.