The Study On Intangible Assets Of Cultural Enterprises

With the steady development of China’s economy, the mergers and acquisitions this instrument has been increasingly accepted by the public. In order to avoid the possibility of risk related to mergers and acquisitions, mergers and acquisitions appears to essential for the development of enterprises. In recent years, the cultural industry M&A reaches climax. The data shows that on average every six days the film and television industry mergers and acquisitions will occur in the industry. March 2014, Alibaba invested HK $ 6.24 billion and got 60％stake in China Vision Media Group. And China Vision Media Group was renamed Alibaba Pictures Group. However, Ali quickly found all kinds of financial problems for this company, and launched an investigation. Until the end of December 2014, Alibaba Pictures Group announced prior years due to improper treatment and need financial impairment loss of approximately HK $ 393 million. In April 2015 Annual Report Published that, Ali Pictures had lost HK $ 6 million.Therefore, in previous studies, this article summarized intangible assets, acquisition audit for certain cultural industries combine the unique assets. This article also summarized Alibaba Pictures from "China Vision Media Group" changes to "Alibaba Pictures Group ", both sides background profiles, and analyze both sides of M & A process we focus analysis, as well as the measures taken by Ali Group for financial issues, and in-depth analysis of the emergence of financial problems and the reasons for the problems. Combined with mergers and acquisitions audit, audit of intangible assets has views to explain how to avoid the recurrence of similar problems from occurring, after in-depth discussions in order to explore whether other companies in this case whether there is a similar problem, with a few brief words to the case evidence, thus summed up a more generally applicable conclusions. The new ideas of this article are: First, specialized cultural industry mergers and acquisitions for a detailed explanation of the case why there is a similar problem, combined with the existing results were summarized; Secondly, specifically for cultural industries intangible assets (such as copyright, creativity, etc. aspect), summed up when mergers and acquisitions of such assets is required for auditing is particularly noteworthy place; and Finally found the regular patterns put forward and prove that acquisitions to expand the audit conclusions on the basis of existing, but also put forward some suggestions to solve the problems of how to avoid future occurrence of similar phenomena.This article looks for a comprehensive analysis and overview of the cultural industry companies for M & A-related deals auditing, but limited by time and author knowledge, yet many aspects of the analysis in place, such as:the quantitative aspect has been missing in the analysis for certain intangible assets. However, due to our country’s cultural industry cluster is still in the stage of a newly developed industrial structure is not reasonable, more dispersed and industrial development industry as a whole less competitive with foreign mature market and also managed the gap very far. Academia its attention later, the literature is not much. Therefore, future research may be more cultural enterprises for post-merger integration, cultural industry cluster development perspective. We also hope and practitioners in academia joint efforts, China’s cultural industry will soon become a pillar industry of the national economy, so as to promote the development of the socialist market economy.