The Market Analysis Of Chinese Novel Adaptation Films In The New Century

In recent years a new trend appeared in Chinese film industry that many films adopted from novel especially from which firstly published on the internet which is called the second trend of adaptation from literature to film. This thesis based on the market analysis of this new trend and put it in this way.In the new century, movie marketization process into a new stage of the 2000 "about further deepening the reform of the film industry several opinions",Change the single film distribution channels in the past monopoly situation. Putting forward to form a film group to reduce the government administrative intervention, reduce the distribution level, give priority to with the courtyard line feed mechanism is established.Promulgated in 2011, followed by the detailed rules for the implementation, intensify reforms, request form two or more cinemas as soon as possible. After more than 10 years of market reform, the film industry has made great progress, in such a background analysis of novel film market development has a certain practical significance.The year of 2000 is an important year in the adaptation of net novel to film. In this way both the comparation in inbound and outbound in traditional novel adaptation and the comparation in domestic traditional novel and net novel adopted film can be done to assure the objection of market research.Because of the best reflection on film market is the box office which determine the fame, time and amount of audiences, the author chose first 20 films to research the adaptation value. So the author chose all adopted film from first 20 best selling in 2000-2015 in China mainland film market.Looking back 16 years’development of novel adopted film we can see there are 108 adopted film among 320 films included 23 films adopted from Chinese traditional novel and 6 films adopted from net novel and 29 films adopted from foreign novel. Statistic analysis on the market share, topic and ticket box office to summarize the market performance of adopted film to judge the future trend.This thesis mainly has seven parts as follows:in the first part given the background and aim of this research, defining terms and chosen appropriate research methods.In the second part summarized the history of foreign adaptation and introduced classic representation. The history of domestic novel adaptation is more important and divided into two parts:traditional novel and net novel, given different characteristics and representation.In the third part covered the reason and influence of adaptation. Although novel and film are in different are form, they can transfer with the help of sharing on aesthetics, audience’s need and profit from receivers. In one way the adaption drove authors to this process and the development of relative industries, in the other way may lead to modeling production without creativity and originality when more attention are paid on economic profits.In the next three parts covered the market analysis on adaptation included market share, topic and box office. Through research on the differences both on amount and reason of adapted film no matter traditional novel in home and abroad and domestic net novel we can see domestic film depends more on novel. The advantages of net novel adaptation appear to be more obvious, but traditional novel is still in a leading role.Through the classification and generalization on adapted movie, the choose on style at home and abroad is different. Movie with grand topic and fine production is main stream and love movie and comedy movie become more and more popular. Movie adapted from domestic traditional novel is more attractive and movie adapted from net novel is in ascendant.In last part the author summarized the developing trend on adapted film based on detailed analysis on its market referred that is adapted film will continue its low speed increasing, net novel adaption may not be a leading role and there will be the dislocation on shining box office and public praise. So here suggest dig essence from traditional culture and gather efforts from multi creators and produce good film with both recreation and thought.