Research On The Production And Dissemination Of Local Documentary Photography

In 1980s, China’s documentary photography began to develop rapidly. Reform and opening up, more and more people began to documentary photography means of documenting the social problems, because of its humanistic concern and critical, plays a more and more important role in participating in social affairs. Also because of its documentary, humanities, social, must can let the reader feel the mood and attitude ", it to society and the society of people and things as the prototype, with people and the complex social relations for shooting object, record the social reality, reflecting social phenomenon, reflecting social problems, through instant photography condensation express author’s views and opinions on social issues, thereby causing widespread concern in the community. The interpretation of the documentary photography picture is the subject of the spread of values and social environment and other factors, it was born in the real world, but can not be equated with the real world. Documentary images through the picture and the real world of contrast, which causes the viewer to think about the unique value of the incident, which gives the image more aesthetic value and speculative space. Therefore, the production and dissemination of documentary photography picture is more like the expression of the inner emotion of documentary pictures and promote, it has a certain social and cultural records and save the value of history.Now we have entered the era of "reading", a variety of media also in rapid development, documentary photography of the number, distribution range and speed in newspapers, magazines, Internet and other media quickly spread. The popularity of equipment, the improvement of technical means to promote professional or non professional photographers can immediately record the changes in the community around people and things, and timely and effective dissemination. More and more documentary photography column began to set up, there are a lot of local station platform has begun to focus on the charm of documentary photography. A time of each large network media platform also launched the related documentary picture column, from Tencent documentary picture story column "alive", Sina documentary photography column "saw" to Sina Anhui launched localization of documentary photography section of the image of Anhui ", documentary images with more and more from the traditional festivals, such as the album presentation to the Internet, mobile phones and other new media forms.However in the overall environment of the mass media and new media. The documentary image dissemination of content, form, the audience, and the effect of has significant changes, changes in the elements of the advantage, disadvantage, there are opportunities and threats. Therefore, research and analysis of a system for these changes, it is particularly important and put forward the corresponding countermeasures. This article through to the image of Anhui, the local documentary photography column in the current environment, to its operating system to study from the establishment to the development, from the production and dissemination of the micro level interpretation of local documentary images, in order to give documentary images in the development and creation of better future to provide reference. In the face of the Internet environment of fast food ", between the humanities documentary photography and commercial photography to weigh? Documentary pictures of the screen, the theme of the grasp, the agenda setting and how to consider? How to expand the influence? Documentary photography of the creative team and how to cultivate and maintain? In the new media environment of documentary photography, dissemination of results obtained which embody? In the network platform is becoming more and more popular documentary picture column under the condition of the documentary image transmission localization is more important? These are the starting point of this thinking.The to Anhui local documentary photography program the image of Anhui "as a specific case study under the new media environment, the production and dissemination mechanism of local documentary images, focuses on the study of local documentary image production, dissemination and operation mechanism, and local documentary photography program characteristics. This article adopts the case analysis method, and the relevant literature and summarizes, from the micro level interpretation of local documentary image transmission path of development and trends, in order to give documentary images provide reference in the development and creation of a better future.