The Study Of Fashion Scarves Brand Pattern Design

The scarf is one of the most important categories of clothing accessories. In the rapid development of science and technology, plays an important role as a decorative silk dress collocation. Under the continuous development of society and the changes in the market impact, people of clothing jewelry consumption is more and more diversified, in this full of competition and opportunities for the environment,designers can do to develop design ideas, the development of new energy, how to silk pattern design provide new creative inspiration, for textile design to develop a new future development pathway is particularly important. This paper pattern design of fashion brand scarves were preliminary discuss, on the current silk fashion brands through market surveys on the spot, on the one hand analysis and summarize the pattern design, on the other hand, on the basis of understanding of the market situation, the scarf design provides new ideas and inspiration, to people’s traditional silk pattern aesthetic add new taste.Firstly is a basic overview of the silk pattern design, it introduces the origin and development of silk scarves, scarf design present situation, from the scarf composition, shape, element selection, color effects, side angle relationship analysis of artistic characteristics of silk pattern design. In light of the scarf brands at home and abroad in the classic case, deep research on the elements of the expression and design. Subsequently, through investigation and literature review, analysis and summary of the artistic characteristics of contemporary fashion brand silk pattern design, and on this basis into modern fashion elements, respectively to the nature of the plants, animals and people as a source of inspiration for design a series of scarves,in practice were elaborated.