Study On Path Of Cultural Industry In Sichuan Province Develops Into A Pillar

Nowadays, the trend of integration of economy and culture is becoming more and more significant, and the decisive role of cultural factor in economy is more and more important. Culture industry becomes more and more strong day by day. It has become an important pillar industry in the national economy and a primary engine of stimulating the growth of economy. After decades of rapid development, Chinese economy got remarkable achievements, but also met a problem of transformation at economic development mode. Cultural industry, as a sunrise industry in 21 Century, is needed to be the focus of our economic development in the future. Besides, as China has gradually stepped into a well-off society, people’s demand for spiritual culture is increasing day by day, but the overall scale of Chinese cultural industry is relatively weak, the development is also not balanced. This further reflects the urgency of the development of cultural industries. As a big cultural resource province, the development of Sichuan’s cultural industry is still relatively backward, not match with its economic scale. At the year of 2011, Sichuan provincial committee puts forward to build strong cultural province, and develop cultural industry into a pillar of national economy. This article will analyzes and puts forward the countermeasures and patterns on how to develop the cultural industry of Sichuan Province into a pillar industry.The below article has summarized the typical regional cultural industry development models in China and abroad, and analysed the current situation and problems of the development of cultural industry in Sichuan Province, with the methods of Literature study, Questionnaire Survey, Individual interview, Chart analysis, and so on. It puts forward the countermeasures of cultivating the cultural industry as the pillar industry, according to the problems, and summarizes the development mode.The first chapter is an introduction. This mainly introduces the background and significance of research, research review of domestic and foreign, and the research methods and thinking in this paper. The second chapter is the theoretical basis of this article. It summarizes the important theories related to the article, which mainly contain Marx’s spiritual and cultural theory, Maslow’s hierarchy of needs, the theory of industrial structure and the connotation and characteristics of pillar industry. The third chapter is a summary of the experiences and models of cultural industry development at home and abroad. It focuses on the research of experiences and models of cultural industry development at three regions of the United States, South Korea and Hunan province of China. The forth chapter is the research of current development status. It analyzes the current development situation and main problems of the cultural industry in Sichuan province by means of Literature and Market survey. The fifth chapter is the path research of cultural industry in Sichuan province develops into a pillar. According to the existing problems in Sichuan province and the experience of cultural industry development in domestic and foreign countries, this article puts forward six countermeasures. 1. Thinking of Sichuan radio and television industry as a breakthrough, we propose to break through the bottleneck of the cultural system reform and stimulate the vitality of the state-owned cultural groups. 2. Thinking of Originality and Design Industry as a breakthrough, we propose to establish the key development of the industry, and create high-quality cultural brands. 3. Implement cultural talent project, and improve the talent support system. 4. Improve the cultural investment and financing environment, and perfect the financial support system. 5. Expand the market of cultural consumption, and stimulate the development of cultural industry. 6. Improve the cultural and regulatory system, protect intellectual property rights, and create a fair and orderly environment for the cultural market. Bases on the six countermeasures, we extract the model named “one body, two wings, one power”. “One body” means, as the main body, government leads the development of cultural industry. “Two wings” means the supports of talent and financial. “One power” means the driving force bases on consumption. The sixth chapter is the end of this paper. It introduces the main conclusions as well as the shortcomings and prospects of this article.