| Now cultural soft power has become a core component of a country's international status. We should develop cultural soft power and make it at high strategies. It's the fundamental requirement of the country's overall implementation. Add cultural soft power into overall assessment of National strength, Study the basic elements of cultural soft power from an economic point of view, explore the way of developing our cultural soft power, it's worthy of special attention in economic study.1 connotation of the cultural soft powerPower is the actual strength. Power is the actual survive creation strength. Soft is relative to hard. Soft is on behalf of flexible, charm,absorb,compatible, and also on behalf of contain,lasting,eternity.Soft power to make others"think you want to, want to wish you", by attracting, inspiring people rather than a threat, forced people to achieve their goals. Soft power is ability, It don't use threats or inducements to achieve their aims. It use Attraction. This attractive is from a country's cultural, political values and foreign policy."Soft power means you can make others want them to do things, emphasize cooperation rather than force people to obey the will of you."Culture is not only the positive results that person acting on natural, but also the positive results acting on their own. Relative to military,economic and political strength, the civilization forces of Culture is a kind of soft power, soft power that has been called"cultural soft power"."Cultural soft power,"in fact refers to the actual survive creation strength. Cultural soft power is cultural creativity. Cultural means a kind of power. If culture becomes the strength of a flexible, it can be used for creation. But do not all the culture have the soft power. Study the cultural soft power, we must not neglect of the problem of"people".To sum up, briefly speaking, cultural soft power is cultural creativity. Full expression, and cultural soft power contains absorb,competition,transmission and appeal. It have had real impact of change to us all. Therefore, cultural soft power is the real Influence to change own and he in the process of survivingThe surface structure of the cultural soft power is the Labor harvest. In the cultural elements of soft power, availability of physical chemical results of the record of their civilization Health tension system required to support the creation of tension; any of the system are inherent in the spirit of a culture of support; the culture of the soil is finally live, mobile Change the culture of the unconscious, which is the source of cultural creativity.The soul of the Culture soft power is its spirit. Generally, a kind of Culture that full of diversity and openness must have its integrity spirit. The spirit Contains seven aspect: the spirit of religious,artistic spirit,human spirit,scientific spirit,the spirit of the ethical,political spirit and philosophical spirit.The function of the cultural soft power shows eight fans, that is scientific, economic, political, civic, arts, religion, ethics, education. Further, the function of cultural soft power, open, and there is corresponding to the eight areas, namely, scientific and cultural, economic and cultural, political, cultural, civic culture, arts, culture, religion and culture, ethical culture, education and culture.2 Economic significanceThe world modernization experience shows that the reasons of promoting economic development and progress of economic growth is the economic, scientific and technical and so on. But we can not ignore the important factor of culture in economic developing. With the economic and social development, Culture play more and more important role in economic social. The concept of ideology and culture adapt to the economic development and scientific progress have been general attention. And making profound impact in all areas of the human society.Culture is an important factor in economic development. It also is essential driving force in economic growth. Traditional culture is an important source of economic development. With the development of modern economic life, Cultural factors more and more penetrates into the economic field. Economic phenomena are always perform a certain spirit of traditional culture directly or indirectly. Culture is playing an increasingly important role in the entire economic and social development of mankind.Cultural industries make culture enter to the market. Culture is invisible. To achieve economic growth develop and use it as the natural resources. And become an important component in social productive forces. Now, more and more countries and regions are fully aware of the importance of cultural industries. And make cultural industries as a national strategy industry to develop. With the global economy to speed up the integration process, US-led globalization platform with a strong culture to all-out expansion of infiltration from the economic sphere. Cultural industries is not only for matters falling within the boundaries. World-wide cultural market have become the competition heights between countries. As a "cultural force", Knowledge and begin to replace the natural resources and information technology and in the economy to dominate Gradually. Become a new economic growth point. At the more developed countries, the proportion of the culture industry is also higher. Cultural industry has become the leading industries and the pillar industries even.Since the 20th century 70's Chinese national start the strategy of reform and opening up policy. China has always adhered to the domestic economic construction as the central. Emphasize the development is the last word. Accompanied by economic development, national strength and the enhancing the international status, China's hard power have been accumulated and have had enormous effects of international politics. These effects include both positive assessment to China's development and hope that China in the international community to play a more active and more constructive role. Also because of China's hardware strength arising from various forms of "China threat theory". Just in this background, China's scholars and researchers begin to pay attention to the issue of soft power. China's government also began to sense there is a major strategy in the country to build and promote a strategic soft power. With the Setting up of soft power, to set a responsible and adhere to the path of peaceful development image of a big country in the international community. It help to achieve the identity of its own to re-shape.3 The way of developing our cultural soft power..China's soft power resources sparkplug the harmonious culture, harmonious means same and different. Build a harmonious society in China. In the international community to promote the establishment of a harmonious world. Pursue different civilizations, different social systems and the coexistence of different development models, harmonious development. Harmonious, coexistence, development is the core of Chinese political culture. Chinese from a "revolutionary" evolved into a country does not challenge the status quo for at least the country. Stressed that the existing international order and harmonious co-existence. This is nearly 30 years of Chinese development experience, also is China's future's basic value judgments to the world. Also should become an important source of soft power.Stones from other hills may serve to polish jade. Developed countries make use of the first occupation of the market, have a lot of money, high-tech and information around the world, production and sales network, the complete of the cultural goods, laws and policies foe integrity of cultural goods and services trade . Make cultural resources for the global configuration and global sales of cultural products. Success in promoting its cultural products to the world and become the mainstay of the global cultural trade. Development of cultural industries in our country, culture, trade in the initial stage, Therefore, need study cash experiences and success case. Standing on the shoulders of giants, to accelerate the upgrading of China's cultural soft power, and promote the process of China's cultural trade, and promote Chinese culture to the world is of great significance.Government's efforts to promote national cultural industries development, plays a very important role. Should be fully aware of the strength of their own culture, at the same time formulate policies to meet their own to promote the development of cultural industries.A vector of Cultural soft power is a country, a nation, the need for collectivism, and nationalism as based on. Any one country to the whole society with the will and strength, must have a foundation of the economy, and political system to adapt to the core value system. So we should be the common ideal of socialism with Chinese characteristics, our strength, for patriotism as the core of the national spirit and to reform and innovation as the core spirit of the times encouraged by the spirit, led by the socialist concept of honor society.We are experiencing an international financial and economic crisis. We should actively create a favorable atmosphere for public opinion to enhance people's confidence. Reform the cultural system to expand the cultural development space. Implement the scientific concept of development and formulate and implement a"cultural revival"National Strategy for. Establish the"national cultural development to promote the institution"to sound government management agencies. Set up a system of country financial support to optimize the environment for cultural development. Implement the"national cultural consumption plan"to stimulate domestic consumption of cultural market. Add some of the major cultural industrial park project to boost country industrial restructuring. Construct a number of"characteristics of the culture industry cluster"at the central and western regions to promotion of cultural reform pilot area construction. Develop the"cultural industries in agriculture-related projects"in order to create a new development situation in rural. To promote"going out"strategy of Chinese cultural products and servicesAt the same time we should also be noted regional culture is important role in development on the economy. Regional culture not only for economic and social development of regional power to provide spiritual, intellectual support, and cultural atmosphere. But also through the mutual and regional economic integration, the formation of cultural and economic, resulting in enormous economic and social benefits, the direct promotion of cultural productivity, to become all-round development of economic and social place of the important driving force for economic competitiveness and enhance the basic factors. So we should be involved in the internal characteristics of the regional culture in the process of improve our country soft power.In addition, our country should set right the"power of concept". Both attention to soft power and hard power. We should have the ability to present and future rules of international relations make an important contribution to. We must focus attention to "rules" question. This requires not only in Chinese compliance with international rules to set an example for the current, And strengthening of "soft power" Construction. With the pace of reform and opening-up, Chinese cultural soft power has been comprehensive and rapid improvement. As the Chinese society from a closed to an open society, Chinese soft power is becoming a multi-cultural center. According to the development of Chinese cultural soft power status, Chinese cultural soft power still has enormous room for. |
