Movie Poster Design And Aesthetic Research

With the progress of society, movie posters as an important media, it conveys the modern information to us, and show extensive design language for every audience. We can say that the movie poster in today’s society plays a crucial role. Movie poster is a communication tool and viewers, it also has a unique aesthetic and strong artistic appeal. Film posters than ordinary posters convey emotions richer, it is the perfect combination of design language and the essence of the movie, and is closely related to the aesthetic sense of the modern population. Therefore, movie poster is an important means to promote the film industry, but also an important manifestation of the national arts and culture and aesthetic consciousness.Although the domestic poster design with a certain degree of development, however, our poster design compared to the level of some developed countries, there is still some gaps, which not only affects the development of the film industry, but also hinders the progress of the whole field of visual communication. Today, movie poster is not only an important medium for propaganda films, it has gradually become an independent artistic disciplines. This article relates to the aesthetic perspective, elaborates the concept of movie posters,classification,trend, and further explore the relationship between aesthetic consciousness and Poster, explore the factors influencing Poster design, analyzes the creation and artistic expression of movie poster. Combines with some successful examples, ponder the status of the domestic poster design, propose strategy to promote the development of the domestic film poster.