| Although the market segments of Chinese embroidery, various such as human resources, market awareness, brand awareness and other factors affecting its overall size, but as a kind of folk art embroidered Chinese culture to the market, the art form of its products to its sales The impact is most direct and intuitive, is not to be underestimated. In the four categories of Chinese embroidery art of being, and no significant competition between its category and category. Therefore, this article from the perspective of Chinese embroidery class, Han embroidery market research is based on the Chinese embroidery by each category of Chinese embroidery market distribution, employees, the business category, the category of the four aspects of the development of the situation analysis, found Han Embroidered affect its sales in the form of art: art subjects, acupuncture, art and color, composition, process, embroidery materials, but the main impact of the arts in the form of sales volume in each category but different. Therefore, to understand the art form of Chinese embroidery is how it affects their market size, they must be placed into the art form in its category in the study, rather than using to judge the aesthetic standards of the mainstream art form of Chinese embroidery. In this paper, the value of the arts of Chinese embroidery, embroidery determine the size of the sales was not entirely based on traditional embroidery aesthetics thought to be analyzed, but follow the law of development of the market for Chinese embroidered background in this particular market has aesthetic characteristics were discussed. From this point of view, better to draw their art form between the market and how the changes in the law, so that the Chinese embroidery show in the business environment in the style developed in today’s society can have contemporary value, and thus better able to optimize design and production, in order to improve the visibility and reputation of Chinese embroidery purposes. |
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