The Research Report On Present Market Situation Of Lu Embroidery In Jinan

This article studies the traditional Chinese folk embroidery market–the presentmarket situation of Lu embroidery in Jinan from the view of the art starting, by wayof case study, comprehensive art, sociology, anthropology, economics knowledge, tomake a comprehensive and detailed investigation and study by field surveys,questionnaire and literature study, the purpose is to conclude embroidery developmentof the market to identify the factors affecting the market, and then find the problemsand the reasons lied in Lu embroidery market so as to provide an important referencefor the Lu embroidery heritage, protection and further development.This article has four parts, the first part found that the purchase of raw materialsis mainly in Jinan, Zibo and Zhenhu in Suzhou, and the market of Lu embroidery inJinan demand raw materials less currently through the supply of raw materials store tomade a investigation and analysis; The second part is mainly on the productionorganization of Lu embroidery in Jinan producers. Now, the two productionorganizations are Artist-Designer Create Artwork and Crafts Company Production,there is no Cluster Regional Production. Through the analysis of existing productionorganizations rationality or not, trying to find out the problem behind it; The third partis a survey of the Lu embroidery in Jinan products on the product functions, productthemes, product crafts, product marketing channels. The function of product isdivided into two, including usability and aesthetics, aesthetics has becomesincreasingly prominent. The theme mainly stays on imitating famous masterwork,especially the ancient masterworks, original works rarely. The craft has becomesmore simple. There are many marketing channels, but in the choice of the point ofsale, most people confined in Jinan sales, less people sale in other cities, and in moreoften than not the extent of their thinking on goals; The fourth part is a survey of theLu embroidery in Jinan consumers, consumers circle is little, although the level ofeducation is relatively high, the awareness of Lu embroidery is low. In short,“Without the skin, hair adhere to”, Lu embroidery market has lost of survival ofexternal environment, it’s difficult for inheriting, saving and developing. Finally, on the basis of the above research, make subjective and objective analysis andsummarize of the market problems, to provide a basis and reference for producers’work plan and related division’ decisions.