Research On Designing The Affective Communication Of Representation

Representation as an important psychological process of the cognitive psych ology is essential in visual design and design psychology research. Visual art is the most direct form of art, through which the emotional experience of the design representation is mainly carried out. Therefore, amid the design and creation by the representational thinking, in addition to continuing with develop its creative and unique forms of language, it needs to study the appearances of emotion caused by the research more to make people receive information from designing product.as well as be involved in emotional communication and emotional experience. the representation as the main source and pillar for the cognition and creation, its rule in the future design of the representational emotion of the basic visual elements is increasing.With the conveyance of psychological design and representational emotion as the research object, the point elements in design psychology and representational emotion as an example, this paper discusses in detail the representational nature of the point element and representational emotion delivery in design. The article first briefly describes its background, its research situation at present and the purpose and significance in the rese arch of the subject. With the psychological representation in design as the starting poin t of the paper, it first discusses the "brain images" in the course of design thinking a s a whole, make initial research of the realtion between the representation and design in three parts: the basic discussion of the representation, the process of psychological thinking activity and the character of its classification. By understanding of the representational psychological activity and the further discussion of the representational nature in design as well as its emotional thinking process, it displays its rule in art design. By the detailed analysis of the inner aesthetic emotion of visual basic constitutional elements,the detailed research of the representational emotion shown in the point to point, the combination of points and its comprehensive use, the systematical analysis of the emotional presentational, it provides the theoretical support in the future design of the point presentational emotional design. Finally, with the combined analysis between the researchindings and the realistic cases in life, it brings the theory into the practical case analysis make people acknowledge the delivery of the point representational emotional more dir-ectly, further excite their aesthetic emotion all together.