| "City" as a living space for the survival of human beings, it is not only the designated space on a geographical sense, but also a sense of the concept of social space. Regarded the city as a complex symbol system, then in this region, the complex and splendid folk visual symbols is the "soul". The urban brand image, in this complex system becomes the art “crystallization†through extending and design.It is a scientific and harmonious form of artistic expression that demonstrates and conveys an image bringing a “visual gluttonous feast†for the cities and lives.Therefore, this article is an urban brand image design perspective. First, under the background of information age, taking the two international cities recognized worldwide, New York of the United States and Paris of France as an urban brand image design successful case, this article represents these urban image development context, constitute factors, brand and communication systems as well as spreading experience in urban development role.Then it takes the relative prominent two international cities such as Beijing and Shanghai, as China’s urban brand development process for a sample. Combined with the local representative cities, Hangzhou, Qingdao, Chongqing and Hong Kong, classified and integrated their successful urban brand design experience and ideas as a theoretical basis, it comes to the conclusion that how the construction of urban brand image system impact on the development of the city.Secondly, starting in both direction of folk visual symbols and urban brand through the cross and cross-border research methods, it concludes the formation and expression, and summarizes the core value of fold visual symbols, that study result presents the significance of the application of folk symbols on urban brand design.Finally, taking the Dong Feng County in Jilin province(hereinafter referred to as Jilin Dong Feng) as a target object, the bold design experiment is conducted on the research result, which the analysis is made for the culture symbols on the target city. It concludes that the using value of folk visual symbols applying on the urban brand image design, and meanwhile provides literature reference, experiments and experience for the upcoming urban image design research and development. |
