Traditional Chinese Painting Of The White Space Consciousness In The Commercial Application Research

The concept of space is a kind of art expression form of Chinese traditional painting. At the same time,due to the similarity of arts, and other arts promote the development of the space form of expression, and then expanded to other field of art.Until today, white space is not only a form. Consciousness of traditional Chinese painting of the white space from a certain aspect also represents the Chinese traditional aesthetic and cultural characteristics.In today’s attaches great importance to the national culture,it is necessary for us to study the metaphysical art form.White space in this paper application of Chinese traditional painting techniques and theories, to expound the connotation of the white space in the design of modern commercial advertisement. Paper first expounds the connotation of traditional Chinese painting consciousness of white space and form language, as well as their basic laws. On the white space in the form of law associated with commercial advertisement design, respectively, from the composition, color, text and pictures mentioned white space in the commercial use of white space. In this paper, first of all,according to the laws of the past traditional Chinese painting space to analyze the use of white space in commercial design. Then put the space consciousness of various commercial advertising design to make a detailed comparison of application and its basic characteristics. Finally picked out a few modern extremely representative power of commercial brand advertising design for space type of commercial advertising design and analysis, which can promote the product and draw a good design for commercial advertisement.Commercial design is also a way of life and aesthetic of the profound thinking. Here, we are not only put the form as a pure art form to study,but expanded to form in the field of commercial advertising.Firstly from the traditional Chinese painting to find the origin of white space, in order to better service in today’s commercial advertising design,we may extract aesthetics idea, and from the height of the cultural aesthetic and practical needs of the society as a whole, this form of commercial advertising design analysis, induction and finishing,which is the commercial advertising design in the service of the people a guide in life.