Multi-dimension Creative Strategy In Auxiliary Graph

The significance of VI is always accepted by enterprise and design. Although there are many VI design based on logo, the auxiliary graph does not be valued.In this thesis, the VI theory and personal practice will be introduced. Further multi-dimension designing and applying in VI will be discussed, especially auxiliary graph and mascot design and planning.This thesis is separated as five partitions. In first part, the origin and background in the VI design of dreamer children park case are analyzed to ensure the study is valuable.Secondly it is analyzed the reason of dreamer children park VI system and auxiliary graph forming theory. From this study it shows that auxiliary graph is the most important basic design element and impact on VI increasedly. And furthermore,the trend is goes to multi-dimension.At third partition, it is mainly described dreamer children park VI system and auxiliary graph which under guidance of multi-dimension strategy. Using this theory improve original enterprise logo and complete standard colors and fonts. It will be also studied the method of auxiliary graph designing and applying.In the fourth part, it shows the applying cases of dreamer children park VI system and auxiliary graph. Finally the study value and development trend of auxiliary graph in VI system are described.According to analysis, in some field, the role of auxiliary graph has been changed clearly. A uxiliary graph covers kinds of displays and supplies flexibility and richness which enterprise logo needed.